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A novel public health initiative by Cedar-Sinai and the LA Department of Rec & Parks.
CREDITS
Sophia Rowland: Project Manager and Design Strategist
Wenyuan Xu: UX/UI Design
Camilla Golestaneh: UI & Graphic Design
Robin Vane: Print Graphic Design
Brian Ostroff: Spatial Graphic Design
Jordan Riggins: Poster Illustrations
YEAR
2019
A BIG MISSION
Our multidisciplinary team set out to design a digital system that increased health-related resources for marginalized communities in Los Angeles. We were tasked with establishing brand language, designing the digital platform and marketing campaign, and creating a city-wide roll-out strategy leading up to the 2028 LA Olympics.
A WELL-COORDINATED SOLUTION
A cohesive branded ecosystem comprised of the interface design and marketing campaign as well as a coherent plan, organized and handed off to developers and content managers.
This design ecosystem was comprised of 3 key areas of development, a mobile/web app to allow users to easily access Rec and Park Events/ classes in their area, interactive spaces, and a full marketing campaign leading up to 2028.
The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.
PRODUCT DETAILS
Analog App Alternative
An analog print catalog strategy was crafted for users with limited tech access. This low-cost solution maximizes resources and the templatized materials are scalable as each Rec Center inputs its own information.
Interactive Spaces
Marketing Campaign
Marketing Strategy
Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign.
