Pairish is a CPG line & app ecosystem that helps users to take control of their food waste footprint.
Credits
Sophia Rowland: Founder and Designer
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Project Details
Packaging Design
Design Strategy
Design Research
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Year
2019
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Recognitions
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A Broad-Reaching Problem
To redirect food from the waste stream. Food waste is accountable for 8% of Global Greenhouse Emissions. This line aims to impact consumer behavior with feasible solutions that will make conscious consumption cool rather than a chore.
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A Strategic Intervention
A line of CPGs that promote proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Food wasted, damaged, or uneaten throughout the production and consumption process is one of the most significant contributors to climate change, resulting in:
1/3
Of Global supplies wasted
$1.2 T
lost annually
8%
Of global greenhouse gas expelled
The Pairish product system reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
Product Line No. 1
Product Line No. 2
PRODUCT DETAILS
User-Specific Selection
Branding that speaks directly to users. No BS. Transparent ingredients. Culturally inclusive. By utilizing the inertia of trend this line will tap into the millennial food trendsetters which will impact all the following adopters and then.
PRODUCT STRATEGEY
McCormick Partnership
Millennial foodies already connect with specific McCormick lines, such as Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.
