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Bringing the empathetic spirit of this comprehensive patient support service to life in a new-to-brand video format.
My Role
Art Director
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Project Details
Art Direction
Brand Strategy
Video Direction
Script Direction
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Year
2021
Project Mission
Communicate the impact of the Janssen CarePath PAHC Program, showcasing the empathetic tone of the program through the voice of those that deliver these support services to patients.
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Project Outcome
A video that will serve as a tool to engage and inform people in and around the PAHC Program and the PAH community as a whole.
Creative Vision: A look and feel that aligns with other brand touchpoints, translating key brand pillars into a visual look and audible tone.
BRAND IN PRACTICE – ART-DIRECTION EXERCISE
Frameworks for Integrating Brand
EXAMPLE:
Attribute 1
- Speaking in a (x) manner to convey a (x) tone
- Using (x) camera angels to speak to the viewer
- (x) facial expression to represent a (x) tone
- Filming in a home environment for a (x) feel
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